Let’s get to work

Strategy

Content strategy begins with a simple question: “who’s it for?”

After we’ve defined our audience we set our goals. Actionable and measurable goals.

Next we need to discuss value. What value can we give our audience and how? This is the meat of the strategy. It’s also a lot of fun.

Finally, we need a distribution plan. We’ll work hard on creating great content but that’s all for nothing if we don’t share far and wide.

Social

Social media is the most powerful media.

It gives anyone the chance to become their own media company. And the best part is your audience gets to talk back.

Social is still vastly underutilized by brands. I’m convinced it’s the most important marketing and communications tool you have.

I’ve led social for many brands. From tech startups to multi-million dollar media companies.

Photo

I don’t have children yet. That’s probably why I consider my camera lenses to be my babies.

I began seriously taking photos in high school but it wasn’t until my time at SpaceX that it became such a massive part of my daily life.

From portraiture to architecture to studio shoots and beyond, I’m your guy.

For examples of my photography, please visit the Content page.

Video

I’ve probably spent more time shooting and editing videos than any other craft in life.

The demand for video is huge. It’s probably the best medium for telling stories on the internet. Fun fact, YouTube is the second largest search engine in the world.

Documentaries, motion graphics, sizzle reels, and live TV. Big production, small production. I’ve got you covered.

For examples of my video work, please visit the Content page.

Design

The general public has a better eye for design today than any other time in history.

That’s a strong statement but I stand by it confidently.

We’re staring at screens for the majority of our waking day. Things have got to look pretty. And they must have a rhyme and reason.

For examples of my design work, please visit the Content page.

Copywriting

We need better writing in our lives.

I have immense respect for the written word. I can’t call myself an author (yet) but over the years I’ve written countless social media posts and enough articles to fill up at least one Sunday New York Times.

For examples of my writing, please visit the Blog page.